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This web site has the following on the web site, "Is my sunblock Ok? UPF vs." Our analyzers noticed that the web site also said " Everything you need to know to protect you and your family from sun damage." The Website also said " The goal of this web site is to provide simple and easy to understand information on sun protection, skin cancer and sun care related products. Like brushing your teeth, combing your hair or putting on a coat in winter, sun care needs to be part of your everyday routine. The effects of sun damage on your skin can be devastating. Ways to prevent and treat it. No matter what your s." The website's header had Sun Protection as the most important optimized keyword. It is followed by SPF, five signs of skin cancer, and sunscreen facts which isn't as highly ranked as Sun Protection. The next words sun-protection-and-products-guide.com uses is Sun Protective clothing.